GQ insider

GQ insider

Friends don't let ffriend's brands over #hashtag

Hashtags have become the word of the world. Heck even I have my own (#brandmanager, #sikarboyzclub and #butleroftime) to describe my brands. Notice they are relevant to every #brand I represent.

A new startup, venture, company or brand can be exciting for anyone. However creating and using hashtags  can be a daunting task.  When you look around they're everywhere and of course you want your own to maximize your brands success.

below are some basic steps to help you focus your #hashtag efforts jack:

1. create hashtags that are relevant to your brand and EASY TO FIND. ex: the cigar club SiKaR Boyz cLuB hashtags include #sikarboyz or #sikargirlz

2. use them everywhere, BUT ensure they are relevant places to build business. Add to your signature, business cards so that people know how to search

3. understand how to search your hashtag to measure marketing efforts sites like

4. stop creating random, wanna be cute hashtags. example if you sell clothing and your company is named "fitchicks" your hashtag should be #fitchchicks and not #getfinewithfitchicks (or something like that). Remember the human mind works through patterns and repetition. The more they see your hashtag, easier they remember

5. BEFORE you create hashtag research & make sure someone else isn't using it. If they are you may have to alter yours. 

#your #favorite #brandmanager #bigtex

The "so-called" high cost of building your brand & doing business.

Many people are excited by the thought of starting a business but paralyzed by the "so- called" cost of doing business. Yes, it can be scary, finding an accountant, creating marketing materials, going to market with the correct strategy and product. Heck, it can be overwhelming (it was for me once).

So, as your defacto brand manager let me help get you off the floor.

PURCHASE AND own your domain name visit (sometimes low as 99cents)

Purchase email package with your domain name so now you have ( or something like that). This helps you get away from the yahoo's, gmails and other web based emails.

BUILD an online store: visit sites like or they offer templates and either free of discounted e-commerce sites (about $5 per month)

AFTER, and I MEAN, after you've completed all these steps above, purchase business cards at (about $10) with all the proper information. 

Now, not only is your business online, you look like you've spent time with a marketing guy helping you put things in order (which you have).

This is absolutely no guarantee you will sell anything but give you a more professional look and remember people do business with others they know and like. Who doesn't like a person with a professional business card and some sense about what they are trying to sell.