Building a brand can get blurry, real fast (like the above picture). So many articles advising you to try this or that new blah blah blah. The "experts" with their flim-flam advice. I know it can be a GUT PUNCH. Relax, take a deep breath and focus on your end goal.
A few things to do, go online and find a good marketing plan that you can use as your template, look long and hard at your competition study their weaknesses and exploit their success. Create a S.W.O.T analysis,
These next 2 are crucial, allow time for your plan to grow. Hell McDonald's has been in business since 1888 & you know they weren't serving two all beef patties special sauce lettuce cheese back then.
and FOLLOW YOUR GUT. Sometimes all the data, experts, reading can get in the way of your gut.