When starting a company your ripe with enthusiasm, green and full of ideas, energy is high, you've studied magazines, spoke w/mentors, wrote a business plan. You know who your target consumers are.
You finally get to market, your website is up, your business cards are printed (of course you purchased your domain name). you tell everyone you can about your new venture.
THEN SOMETHING HAPPENS
you forget your "Core"! the supporters, individuals, friends and co-workers who have believed in your dream from day one.
Reconnect with them, let them be the first for EVERYTHING, good news, updates, seek their opinion. They will become your best marketing tool