Why is your brand is NOT exclusive or ELITE, because there is nothing offered!
Can someone fill out the application and get an AMEX Black card, NO
Can you simply walk into the Largest African American Cigar Club in North Texas, the SiKaR BoYz cLuB and be a member, NO
If you asked to test drive a Maybach do you think they would let you, likely, but i'm guessing not.
If your looking to separate from the crowd offer something others can't , go the extra mile on a sale, hire a limo company to pick up or offer free rides after an event.Require dress codes, use secret passwords, make your membership cards uber exclusive.
The trick, less is more!