Recently my business coordinator set me up to speak on a music showcase panel with other industry executives to offer feedback & advice (my portion was Branding/Marketing).
There was one particular R&B singer who had it all, the look, the sound & stage presence. Someone said he reminded them of a young ginuwine...
As he performed he FOUND his moment; ripped off his shirt and the ladies went wild for his six pack!
Wait, are those Calvin Klein or Hugo Boss boxers he has on? NO, (pause) they're........ Hanes!
*Even the smallest details matter when it comes to your brand*