twitter @Edgeshavezone (personal case study)

I stumbled on Edge Shaving Gel's website "Anti-Irritation Zone(http://edgeshavezone.com) and twitter @edgeshavezone. Here people vent about things that irritate them (#soirritating), it's quite funny & where other brands have failed trying engage consumers Edge gets it because their tweets are a conversation. 


Here is our twitter convo:

@bigtexmarketing Ryan SeaTEX @EdgeShaveZone hey edgeş whts #soirritating; tiny headphnes for ur cell, im 6'4 230 thy look uncool..need the BÏG Beats By Dre headphones?

 

@EdgeShaveZone Edge Shave Zone @bigtexmarketing We'll have to see a Twitpic of a big fella, like yourself, wearing these tiny headphones to believe it. by bigtexmarketing

EdgeShaveZone Edge Shave Zone @bigtexmarketing We hope you have a cat or, gerbil or something to give your old ones to! DM us for your new Dre Beats!

@bigtexmarketing Ryan SeaTEX @edgeshavezone what's not #soirritating r Beats By Dre Solo! Thanks 4these now everything sounds Bigger in TEXas