You are a brand, please embrace this! We write the articles on this blog to concept. As you read them hopefully your creativeness will be sparked.
twitter @Edgeshavezone (personal case study)
I stumbled on Edge Shaving Gel's website "Anti-Irritation Zone(http://edgeshavezone.com) and twitter @edgeshavezone. Here people vent about things that irritate them (#soirritating), it's quite funny & where other brands have failed trying engage consumers Edge gets it because their tweets are a conversation.