(A branding parable told for a thousand years)
On a hot summer day 2 kids compete selling lemonade.
Stand #1 purchased freshly squeezed lemon juice, bagged sugar, nice cups and his father (advertising exec) created a sign.
Cost per cup 25¢
Stand #2 purchased fresh lemons, pure sugar cane, nice cups and his uncle (advertising exec) created a sign.
Cost per cup 25¢
Who do you think won?????
When it comes to your brand people notice the care you take in your presentation.
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