GQ insider

GQ insider

Selling Lemonade can help your brand!

(A branding parable told for a thousand years)

On a hot summer day 2 kids compete selling lemonade. 

Stand #1 purchased freshly squeezed lemon juice, bagged sugar, nice cups and his father (advertising exec) created a sign. 
Cost per cup 25¢ 


Stand #2 purchased fresh lemons, pure sugar cane, nice cups and his uncle (advertising exec) created a sign. 
Cost per cup 25¢

Who do you think won?????


When it comes to your brand people notice the care you take in your presentation.

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