Sitting outside the gym today a conversation was struck with a buddy who
Has been in radio for 20+ years. He talked about how the game has altered
and bumper stickers are not what they used to be. Back in the day if you were caught with a sticker on your car prizes from Tshirts, cd's to money, there was an icentive to display your loyalty
Everyday someone ask me to "like" their facebook page, but there is no incentive, no discount, no goodies or freebies, heck rarely an acknowledgement (yes, a thank you is always appreciated)...
So if you have a business on facebook and want consumers to push the "like" buton keeping re-reading this article until the light goes off.. lol..