When #branding and looking up goes wrong!

I hopped out of my truck grabbed my backpack, looked the doors (at least I hope so), pulled out the ole faithful crackberry and headed for the elevator. Now on the elevator all necks were pointed down looking at, let me recall, 2 iphones and another phone I'm still googling. 

Still with my head down and walking the sidewalk, next to the train tracks (but hey i'm looking at my crackberry so I knew i'm safe), I looked up and saw an ad for the ipad 2, first thought was "well, that's an old ad, with the ipad 3 now out"

but the fact that I LOOKED UP and was branded ...

interesting huh?