Recently I was relaxing at a park when a guy on bike (like the one pictured) came flying past me. For some strange reason I started thinking, where is he going in such a hurry, is he having fun, does he ride his bike everywhere, who's his favorite BMX rider?
All these questions came up and it dawned on me, I know nothing about him, my perception of him is his brand.
Remember people see first
ask questions later
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