It's ok to finish second in branding

Everyone can understand sometimes you have to loose and that's ok.

Is it?

Here is a list of #1's. Please tell me who's in second place (no bing or google allowed)

Mcdonalds
Mercedes Benz
Gillette
Starbucks
Schwinn
Apple ipod
Man O' war (racehorse)


I'm still waiting..... *taps fingers on desk* exactly

No one remembers second place, DOMINATE your marketplace and see who remembers you
Put your name on everything, launch it in the clouds and tape it to you forehead.

Just win baby